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Innovation, Shaping the Future of Women’s Health

May 9 @ 5:00 pm - 7:00 pm MDT


Join BPW Edmonton and the Women’s Health Coalition (WHC) as we co-host a panel of female entrepreneurs who are developing innovative new technologies that will empower women to take control of their own health journeys.

This event is part of Women’s Health Week 2024 “Invest in Women’s Health”

Innovations discussed at this collaborative event are pushing us forward, disrupting the barriers and making healthcare more equitable.


Doors open at 5pm

Panel Discussion starts at 5:30pm

Q&A to follow panel discussion

Refreshments will be provided.

We are thankful for Edmonton Unlimited who is providing the space to host this event.


BPW / WHC Members $15.00

Non-Member $25.00

About our speakers 

Loreen Wales, Founder and CEO, My Viva Inc.

Loreen dedicated the initial decade of her career to serving as a dietitian for patients at the University of Alberta Hospital. During this period, she developed a profound commitment to preventive healthcare, spurred by witnessing the adverse impact of lifestyle habits on health.

In September 2006, Loreen founded Revive Wellness with a focus on empowering individuals to assume control over their health. Recognizing a gap in care that hindered patients from effectively managing their health at home, she conceived My Viva Plan as a solution. Loreen is driven by a mission to revolutionize patient care, fostering greater equity in healthcare delivery and enhancing clinic efficiency.

An active participant in various boards and research initiatives, Loreen stands as the sole Canadian female healthcare professional leading an iITEA4 international research and innovation project, spanning five countries with over 26 partners.

Myrna Bittner, CEO & Founder, RUNWITHIT Synthetics

Myrna Bittner is the CEO and Founder of RUNWITHIT Synthetics, an advanced synthetic data and generative AI modelling platform company working on global social and environmental justice population issues, including equity, growth, decarbonization, sustainability, and resilience investments and decision support. Myrna is passionate about connecting today’s technology, policy, and infrastructure choices to future data about the impacts and outcomes for people and our planet. RUNWITHIT is a certified indigenous business, women-led and global award-winning company pioneering the field of synthetic populations.

Badeia Jawhari, MSC, CPHR, BComm Leader, Healthcare, Life Sciences, Technology, Innovation – Deloitte

Badeia is an innovative strategist, disruptive tech enthusiast, and change champion who seeks to improve user/patient  experience in healthcare and life sciences industries to drive business growth, improve patient outcomes and increase  access to care. With over a decade of experience, Badeia is a trusted advisor and strategist for both private and public sector clients—recognized as relationship builder who delivers forward-thinking solutions and fosters impact and  people focused strategies.  

As a leader in healthcare and life sciences, Badeia has been a trusted advisor and strategist. She is known for  supporting clients to develop sustainable programs to address the complexities and dynamics of the health ecosystem  as it relates to strategy, stakeholder engagement, digital health, innovation, data, health technologies and the critical  need to improve patient access and care. More specifically, Badeia has worked with organizations on strategic  engagements to support adopting new technologies to improve business operations and patient outcomes. She has  led large scale transformation engagements locally, nationally and globally. 

Badeia is also incredibly passionate about women’s health. Over the past two years she has attended the adjacent  Deloitte Global events of the J.P. Morgan Healthcare Conference where this year she presented on women’s health. She  is also supporting strategic women’s health initiatives within Deloitte.  

Badeia has addressed complex global challenges at such forums as the Singularity University Exponential Medicine  Summit, WHO’s World Health Assembly, and the Medical Informatics Europe Conference. Her experience leading a  complex and dynamic health information system implementation in one of Kenya’s largest slums, Kibera, revealed the  importance of looking beyond technology to focus on the human and process aspects of transformation programs.  

Badeia holds a bilingual (French) BComm, a Master in Science focused in Health Informatics from the University of  Alberta, and, is a Chartered Professional in Human Resources (CPHR). She is a member of the National Institute of  Medical Informatics, American Medical Informatics Association and an academic reviewer for the Journal of American  Medical Informatics Association.  


Events by BPW Edmonton
Women’s Health Coalition


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